Certificate in GIS for Management
Learn how to use GIS and location analytics to effectively address key business needs and develop geospatial strategies to achieve organizational objectives with a Geographic Information Systems (GIS) for Management certificate at University of Redlands.
GIS and location analytics are increasingly important for providing intelligence about customer behavior, operations, distribution/logistics, sales, and many other critical business areas. The GIS for Management certificate program will prepare you to analyze and predict business patterns and trends using GIS to help organizations spatially analyze complex markets, enhance customer experience, and ensure sustainable business growth.
With a curriculum that blends knowledge of business, strategy, management, leadership, globalization, and analytics with hands-on GIS skills, you will learn the value of collecting, visualizing, interpreting, and analyzing complex location data to aid organizational decision-making, identify new revenue streams, and achieve competitive advantage.
This certificate program will accelerate your professional development and career growth, positioning you to take on managerial and leadership roles, such as Director of Geospatial Intelligence, Director of Enterprise GIS, and Manager of Geospatial Analytics. In addition, credits earned from the GIS for Management certificate count towards our stackable Master of Business Administration (MBA) program, should you choose to pursue a master's degree.
Classes you'll take
View the required coursework below.
Students are introduced to the fundamentals of location analytics, including location value and spatial maturity and growth across business functions. Moving from fundamentals, the course focuses on the domain of marketing with focus on marketing applications of GIS and location analytics to enhance customer value by understanding, examining, and predicting the needs and preferences of the modern customer. Topics include environmental scanning, market segmentation, target marketing and promotions, and development of an integrated marketing plan using GIS as an analytic tool.
This course offers an analysis of location value and value chains as they relate to contemporary business operations, modern production networks, and supply chains in a complex, global environment. Emphasis is on employing GIS for spatial analysis of country characteristics to gain important insights to global production and sales decisions, as businesses increasingly focus on international markets. Topics include GIS analysis of international trade and foreign direct investments, spatial assessment of global industry sectors, management of global supply chains and logistics using GIS, spatial analysis of global human resources, and financial forces influencing international business.
This course focuses on decision-making spanning various stages of the location value chain in businesses employing GIS and location analytics. Emphasis is on illustrations of the process by which GIS and location analytics projects and business applications are planned, developed, and implemented. Topics include location analytics and spatial enablement in the enterprise, spatial decision support, location analytics to examine big data, social media, internet of things, mobile technologies and their spatial components, and costs, benefits, risks, and ethical implications of spatial projects and applications.
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