Makenna Medrano

This semester I wanted to focus on how a brand can be created and approach an audience a certain way. I chose to create a fiction design I wanted to try a font that provokes strength, energy, and advertisement that included tongue-in-cheek vibes that a lot of fictional fishing bait company called “DAM Baits” because fishing is a hobby of mine. With the logo design I wanted to try a font that provokes strength, energy, and advertisement that included tongue-in-cheek vibes that a lot of fishermen or fisherwomen display.

On the flip side, I decided to redesign the branding for Sherwin-Williams and create a new graphic standards manual. My redesigned logo plays on the angle of a paint brush as it is being drug across a surface. The colors play on the boldness of the red in the previous logo, while complementing it with something fresher and more modern.

I have always loved how companies can evoke people to buy their products or support them in other ways, so I dove into exploring how it is possible and created these fun projects.

ARTIST STATEMENT

I have a wide range of interests, both personally and professionally. From sport fishing to wedding planning, my work emphasizes the fact that good design can be found in the most unexpected places. I use my work to draw attention to things that might go unnoticed. For example, some logos can be designed very poorly, and it isn’t until someone sees a better one that they notice they were completely uninterested in a company when the logo was bad. With my work, I love being able to improve interaction between art and something as common as a logo or acknowledging environmental issues. I try my best to use my skills to provoke people into thinking, “Why is this important?” and “How can I put the meaning of this work into action in the world?”